Addressing Complicated Contests

January 27, 2015 11:15am

Kelly Zalec
Senior Legal Counsel
Rogers Communications

Karen D. Levin
Legal Counsel
Rogers Communications

Fabien Fourmanoit
Senior Legal Counsel
Bell Canada

Richard Sabbagh
Associate General Counsel, Advertising and Brand
Bell Canada

  • Contest basics: illegal lottery, removing chance, disclosures
  • Managing complex promotions:
    • Best practices for assessing different entry mechanisms and prizing levels
    • Different media and disclosure requirements
    • User-generated submissions and voting on user-generated content
  • Quebec specificities:
    • Régie des alcools, des courses et des jeux
  • Case Study: Real life examples of assessing and addressing risk