Can They Really Do That? The Process of Challenging a Competitors Ad

January 26, 2015 11:45am

Michael I. Binetti
Partner
Affleck Greene McMurtry LLP

Robert Finta
Associate General Counsel
TELUS

  • Addressing bold advertising statements from competitors
  • Protecting clients’ interests by understanding what it takes to successfully challenge a bogus claim and have regulators intercept
  • Identifying three main routes to challenge a competitor’s ad
  • A detailed guide for challenging advertising claims of direct competitors