Changes to the Competition Act & Trademarks Act: Implications for Advertisers

January 27, 2015 9:45am

Brian Fraser
Co-Leader of Advertising, Marketing and Regulatory Affairs National Practice Group
Gowling Lafleur Henderson LLP

Antonio Turco
Partner
Blake, Cassels & Graydon LLP

  • How the changes to the Trade-marks Act will affect you
  • How to protect your clients from trade-mark trolls
  • Discover the advantages and disadvantages of the elimination of the “use” requirement
  • How to take advantage of international treaties
  • Changes to the Competition Act made under CASL:
    • Misleading sender information, subject matter information or URL’s
    • The impact of no materiality qualifier
  • Who is the relevant consumer?
    • Is our audience really just “morons in a hurry”?
    • Assessing the Richard v. Time and the Rogers/Chatr decisions