Do They Really Love It? Misleading Product and Consumer Reviews

January 26, 2015 10:45am

Brenda Pritchard
Gowlings LLP

Ruth Rapoport
Assistant General Counsel
Unilever Canada Inc.

  • What is a testimonial?
  • What restrictions does an advertiser have on using testimonials from consumers and others?
  • How do you deal with bloggers, brand ambassadors and influencers?
  • Astroturfing – fake grassroots support
  • Incentivizing testimonials: lessons from Cole Haan
  • Fake testimonials and endorsements: the Dr. Oz approach to enforcement