Marketing & Advertising 2.0: The Challenges & Opportunities of Mobile Marketing

January 27, 2015 8:45am

Catherine Bate
Partner
Miller Thomson LLP

Imran Ahmad
Senior Associate
Cassels Brock & Blackwell LLP

Practical and legal considerations, including:

  • Mobile Interface:
    • Compliant advertising and transactions in a small-screen world
    • Disclosures, disclaimers and click-throughs: What’s permitted and when?
    • SMS/MMS programs: Communicating with consumers post-CASL
    • Geofencing, tracking and privacy issues
  • Does your message match your medium?
  • Consumer reaction: are personalisation/ location-based tools cool or unnerving?
  • Should there be an app for that?