Privacy Issues: A Guidebook for Advertising Online

January 27, 2015 2:00pm

Robert H. Newman
Partner
Winston & Strawn LLP

Lorraine M. Fleck
Lawyer & Trademark Agent
Fleck & Chumak LLP

David Young
Principal
David Young Law

  • Online Behavioural Advertising (OBA)
    • DAAC: 2 years later
  • Collection of consumer information
  • Using beacon technology safely and effectively
    • Geo-location
    • Targeted advertising
  • Managing consumer information
    • How long to keep, how to keep, avoiding data breach