Shelagh Stoneham

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Ms. Stoneham is Senior Vice President and General Manager, Brands & Marketing Communications, Rogers Communications Inc.  She is responsible for Rogers corporate brand strategy and marketing communications, including: mass advertising, social media, search, direct, customer base management and retail programs for all Rogers, Fido and Chatr products and services. Rogers Communications is consistently one of the top two advertisers in Canada, with 2012 Consolidated Revenue of $12.4 billion. Rogers Wireless is Canada’s largest wireless voice and data communications service, and Rogers Cable is a leading Canadian cable service provider. Prior to joining Rogers in 2007, Ms. Stoneham was Senior Vice President, BBDO Canada, a position she held from June 2003. Ms. Stoneham is a results oriented, senior marketing and communications professional with a proven track record for building brands and delivering significant return on investment. She is a dynamic, strategic leader with experience in both marketing and advertising. Equally skilled at creating brands as developing and managing strong professional teams. Significant senior level experience spans a broad range of sectors including retail, packaged goods, e-commerce, and not for profit. Ms. Stoneham serves as Canadian Chair of the Alliance for Audited Media North America (formerly Audit Bureau of Circulation North America), Vice Chair of the North American Board, and is a Director of the Print Measurement Bureau Board. She is also an active member of the Rogers Women’s Network National Governance Team for which she led the transformation of its new brand identity and for which she is currently spearheading a mentoring pilot to improve career development opportunities for employees. Shelagh is a speaker at the Women’s International Forum.

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