MONICA PAPENDICK is Senior Counselat CIBC, where she practices marketing andadvertising law. She is the leadmarketing lawyer for the bank, advising on bank-wide CASL compliancestrategies. Monica also advises on all sponsorship deals, media buy andadvertising services agreements and on the promotion of financial products. Herpractice extends to advising on privacy law and on various aspects ofintellectual property law, including the protection, registration and licensingof intellectual property rights. Shealso regularly provides transaction support in marketing and intellectualproperty matters.