Building a Network – Making Meaningful Connections in Today’s Digital World

May 13, 2014 4:00pm

Deenah Patel
Program Director, Worldwide Digital & Software-as-a-Service Marketing
IBM Canada Ltd.

  • Establishing and capitalizing on professional networks
  • The Do’s and Don’ts of developing your network, including approaches for:
    • Making first contact
    • Expanding your network
    • Keeping in touch with your network
  • Realizing the importance of reciprocity: widening your reach by helping others make introductions
  • Tapping into every opportunity to build your network: mobilizing social media, professional associations, colleagues and friends
    • Leveraging LinkedIn to build your brand
  • Beyond invitations: ways to maintain your connections on social media