KATEKERR is theVice-President of Pigeon Branding + Design. Kate Kerr is a believer. She believes in thepower of reinvention and effective change. She believes in the power ofwell-considered brands and the ability of design to powerfully influenceconsumer choice. She has brought her beliefs to bear while leading globalefforts on behalf of some of the world’s leading brands including Mars,M&M’s, Uncle Ben’s, McDonald’s, Wal Mart, and Kraft. And, she’s done soworking with one of the top design consultancies in London, England and threeof Canada’s top firms. She believes the most successful outcomes revolve aroundwelcoming adversity, thriving on simplicity, listening ruthlessly, anddemanding complete clarity.  In hercurrent role at Pigeon*, Kate devotes her time to leading innovation on behalf ofthe company’s clients, developing and implementing strategic vision, andgrowing the business through effective marketing and external engagement.  Not one to sit idly by, her approach to lifeis consistent with her business acumen. She is a mother to two wonderful boys,a wife, a marathoner, a disciple of mindful meditation, and a genuine‘surthrivor’.  In addition to herpriceless real-world experience, Kate holds a Bachelor of Arts degree fromDurham University, England and several diplomas from the UK’s Design BusinessAssociation. While she does possess a charming British accent, Kate is anative-born Canadian, raised in England, and enthusiastically global in heroutlook and experience.