Senior Vice-President, Marketing
Shoppers Drug Mart Corporation
SHELAGH STONEHAM is Senior Vice President, Marketing, ShoppersDrug Mart Corporation. Shoppers Drug Mart isCanada’s leading health, beauty and convenience retailer, with more than 1,240full-service retail drug stores across Canada and $11.1 billion in sales in2013. Shoppers Drug Mart has successfullyleveraged its leadership position in pharmacy and its convenient storelocations to capture a significant share of the market in front storemerchandise, including over-the-counter medications, health and beauty aids,cosmetics and fragrances, seasonal products and everyday household essentials. As Senior Vice PresidentMarketing, Ms. Stoneham’s key accountabilities include: brand, consumer andmarketing strategy, development of brand identity and essence, customerexperience, customer relationship management, digital development, leading multi-channeldesign including store and visual merchandising, advertising, agencymanagement, marketing creation, media planning and investment. Prior tojoining Shoppers Drug Mart in 2014, Ms. Stoneham was Senior Vice President andGeneral Manager, Brands & Marketing Communications, Rogers Communications,a position she held since 2007. Ms. Stoneham is a dynamic and innovative seniormarketing leader with tremendous experience and success optimizing shareholdervalue for top tier organizations. She is highly collaborative, equally skilledat creating, building, and revitalizing brands as developing, inspiring,coaching and managing strong professional teams. Her experience spans a broadrange of sectors including telecommunications, packaged goods, retail, hightech, airline, brand-name and over-the-counter pharmaceuticals. Ms. Stoneham isan award-winning brand thought leader with a relentless drive for innovationand excellence. Ms. Stoneham serves as CanadianChair of the Alliance for Audited Media North America (formerly Audit Bureau ofCirculation North America), Vice Chair of the North American Board, and is aDirector of the Amalco Board (formerly PMB and NadBank).