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13/05/2014 14/05/2014 America/Toronto The Canadian Institute's Women's Leadership Forum The Canadian Institute’s Women’s Leadership Forum
May 13 – 14, 2014
InterContinental Yorkville, Toronto, ON
Please visit https://staging.canadianinstitute.com/womens-leadership-forum-231m14-tor/ for more information and updates. InterContinental Yorkville, Toronto, ON true DD/MM/YYYY 1440 use-title -
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13/05/2014 14/05/2014 America/Toronto The Canadian Institute's Women's Leadership Forum The Canadian Institute’s Women’s Leadership Forum
May 13 – 14, 2014
InterContinental Yorkville, Toronto, ON
Please visit https://staging.canadianinstitute.com/womens-leadership-forum-231m14-tor/ for more information and updates. InterContinental Yorkville, Toronto, ON true DD/MM/YYYY 1440 use-title -
Developing Your Personal Brand: Taking Ownership of Your Reputation Image and Appeal
Shelagh Stoneham
Senior Vice-President, Marketing
Shoppers Drug Mart Corporation
- Defining your brand: identifying your best attributes, forming a cohesive message and effectively marketing it
- Understanding the importance of authenticity: ensuring your professional image aligns with your genuine leadership style
- Ways to manage your personal brand online: creating
a coherent, substantive image across social platforms
- Leveraging LinkedIn to build your brand
- Ensuring your personal brand aligns with – but also transcends
- your company’s brand