Developing Your Personal Brand: Taking Ownership of Your Reputation Image and Appeal

May 13, 2014 11:00am

Shelagh Stoneham
Senior Vice-President, Marketing
Shoppers Drug Mart Corporation

  • Defining your brand: identifying your best attributes, forming a cohesive message and effectively marketing it
  • Understanding the importance of authenticity: ensuring your professional image aligns with your genuine leadership style
  • Ways to manage your personal brand online: creating a coherent, substantive image across social platforms
    • Leveraging LinkedIn to build your brand
  • Ensuring your personal brand aligns with – but also transcends
    • your company’s brand